Packaging Design
Çaykur’s iconic teas are back on shelves with renewed packaging! 🎉☕
The instantly recognizable Rize Turist, with its famous yellow pack and “Our Tea” motto, has been reinterpreted while preserving its iconic heroes—bringing the warmth, color, and spirit of the classic tulip-shaped tea glass to the forefront.
Tiryaki, redesigned with deep respect for its brand heritage, blends timeless codes with a modern visual language.
Featuring a specially 3D-modeled tea glass and a local storytelling touch, this isn’t a radical change—it’s a carefully guided evolution.
And Filiz, a familiar presence at the first brew of our tables for years, keeps its classic lines while adding elegant details like leaf veins—paying tribute to its deep-rooted legacy.
Three iconic teas. One shared story:
Same taste. Renewed expression. ☺️🌱