Concept Design

Fresh Sensation, recharged! 💧✨

We first designed Duru’s Fresh series back in 2022, along with two additional ranges.
The world we built around naturalness, transparency, and lightness is now back with renewed energy.
Because some stories don’t need to be rewritten — they just need to be refreshed. 🙂

🔵 Ocean Freshness moves beyond the classic wave imagery, blending the calm of the sea with the openness of the sky.
🌵 Cactus Flower follows a softer yet equally refreshing line, inspired by its botanical moisturizing properties.
🧡 Energy Bomb, the newest member of the family, brings bold energy through its content and dynamic visuals.

Staying true to our original story, we redesigned the Fresh Sensation family with a fresh perspective.
The renewed Fresh Sensation range is now appearing on shelves — continuing to speak through the language of packaging. ✨