Concept Design
Welcome to the Hasata Superfood world! 🌱✨
We created a brand-new concept universe for Hasata’s Superfood range, consisting of 6 variants.
Two different groups—seed varieties and imported legumes—were brought together under one strong and cohesive visual language.
By using different background tones for each variant, we highlighted the natural character of the ingredients:
🟢 Mung Beans are supported with fresh green tones,
🤎 while Buckwheat reflects its simplicity through earthy beige hues.
The organic illustrations flowing throughout the design pay homage to the richness of the soil, while the heart-shaped window detail symbolizes our heartfelt support for a healthy lifestyle.
One of our favorite elements during the concept phase—
“Eat good, feel good”—was also embraced by Hasata’s marketing team and proudly placed on the packaging.
The new Hasata Superfood seed and legume series is now on shelves! 😊🌾