Concept Design
Yaşam has arrived on shelves! 🌾🎉
The new packaging designs we created for Yaşam, BİM’s private label brand, are now on shelves.
For the very first step of this journey—Whole Wheat Biscuits—we managed an end-to-end creative process, from logo design and packaging to pre-press and print production.
In the new logo, we built a clean yet powerful visual language reflecting naturalness, balance, and an active lifestyle.
The product visuals on the packaging were modeled and rendered using the 3D Food technique.
Instead of traditional photography or illustration-retouch methods, this approach allowed us to present the biscuits in their most realistic and most appetizing form.
And yes—we’re proud to note that we are the first design agency in Turkey to produce packaging visuals using 3D Food modeling. 🙌
As the first product of the Yaşam brand, the whole wheat variety will soon be followed by new variants. 📣
With this design, we’ve officially started a brand-new journey on BİM shelves. 😊